Webinar
March 18 | 5pm CET / 9am PST
Performance Marketing Teams of the Future
What’s already automated, what stays human, and where agents are heading
Performance teams are splitting into two: some are still doing work that could be automated, others are already building systems that do the work. The gap is widening and so is the cost of reacting late.
The real question isn’t “should we automate?” It’s what to automate, what to keep in human hands, and how to design teams and workflows for an agent-led future. Getting that map wrong means wasted budget, wrong hires, and a strategy that lags the market.
In this live session:
Max Epifanov
Will walk through how his team spending $50K/day on ads rebuilt their entire workflow in one year. Quiz funnels replaced by AI-generated games - launched in a week, CAC dropped 2x. 100+ video creatives/month, 30% made by AI at a fraction of the cost. Auto-rules that kill losing ads after $100 in spend (99% accuracy).
Matt Shenton
Will make the case for where humans still add value in paid search: the human vs machine boundary, decisions that should stay with people, and the tinkerer trap. The honest take from someone who's managed enterprise paid search.
Ivan Zamesin
Will show how to build products by challenging conventional playbooks using AI. The full chain: customer segmentation → jobs-to-be-done → value → landing pages → ad creatives — built live in Claude Code. Claude Code/Codex skills you can take home.
Together, they’ll map the full spectrum: