online
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Live webinar
Steal the Playbook #1
In 60 minutes, plan your 2027 UA team: who to hire, what to hand to AI agents and how to manage CAC. With growth leaders from a digital bank with 4M+ customers, the former CMO of BetterMe and Replika and a team running $1.5M+ a month in ads.
17:00 CET
About the series
Steal the Playbook is a monthly live series hosted by Max Epifanov. In every episode, people who run growth hand you their ready playbook: the real setup, rules and numbers behind it, not theory.
Live Miro board
We'll fill a Miro board together during the webinar: your questions, examples and takeaways in one place. Everyone who registers gets the board afterward.
What we’ll cover
Decide which UA work goes to AI agents and which still needs a person, and set the budget rules both follow. Max's case: 40+ media buying tasks handed to an AI agent, 60 hours a week freed up
Structure a UA team where one Head of UA owns CAC and channel specialists own SQL volume and cost per SQL, with an 80/20 KPI split. Tim's case: building paid acquisition and CRM teams from scratch
Know who to hire now that specialists make their own creatives with AI and build their own funnels. Yuliya's case: building growth teams as CMO at BetterMe and Replika, where testing hundreds of ads a week shapes who you hire
Speakers
VP of Performance Marketing · TripleTen · Host
Runs $1.5M+ a month in paid media across Meta, Google, YouTube and TikTok.
Digital Marketing Director · Banco Plata
Has led digital acquisition at Plata since 2022, building a digital bank in LATAM from launch. Before that, built paid acquisition and CRM at JamesEdition.
App Growth Expert
App marketing professional helping apps scale through strategy, experimentation, and deep understanding of user behavior. Experienced in B2C growth, monetization design, and funnel optimization across startups and established teams.
Who this is for
Heads of growth
You build and run UA teams and are planning 2027 headcount, channels and CAC ownership.
CMOs
You need a clear split between people, AI agents and budget rules before next year’s plan is locked.
Founders
You are deciding who to hire now that specialists make creatives and funnels with AI.
Ready to automate your performance marketing?
Bring your 2027 UA questions. 18 November · 17:00 CET · 60 minutes · English · live Miro board. Recording and the board are sent to everyone who registers.
live + Q&A
17:00 CET