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Live interview
TripleTen × Plurio
The Performance Marketing Playbook with Max Epifanov
Everything you’ve wanted to ask a performance marketing expert
We’ve collected the toughest questions from performance marketers about creative testing, scaling, and AI agents. Seva Ustinov puts them to TripleTen’s Max Epifanov in a live interview, with room for your questions, too.
For performance and growth teams managing $300K+ in monthly ad spend.
09:00 PDT (Los Angeles)
12:00 EDT (New York)
18:00 CEST (Berlin)
00:00 SGT (Singapore)
VP of Performance Marketing, TripleTen
Founder, Plurio
The decisions behind performance at scale
Your team is testing creatives, adjusting budgets, and deciding which campaigns deserve more time or more money. Results keep changing, and the next decision often comes before the full picture is clear.
Seva will ask Max to explain how his team makes those calls, what evidence they use, and when they change their approach.
What we’ll cover
Creative volume and testing budgets
How to match creative production and testing volume to your spend, and decide which hypotheses deserve budget.
Temporary volatility versus declining performance
How to distinguish normal fluctuations from deterioration, and decide when to wait, pause, or change course.
Scaling through budgets and duplicates
How to choose between increasing budgets and duplicating ad sets, and recognize when the current approach has reached its limit.
AI agents in daily operations
What agents actually do, which decisions the team keeps, and how marketers improve the rules and workflows over time.
Experience from TripleTen’s ad accounts
TripleTen runs paid acquisition across the US and Latin America.
Managed per month, with a sales cycle of two months.
Documented decision logic, automated with Plurio.
Freed by turning those decisions into a consistent process.
Meet your speaker and host
VP of Performance Marketing · TripleTen
Max will share how his team approaches creative testing, campaign performance, scaling, and automation, including the reasoning behind their decisions.
Founder · Plurio
Seva will host the interview, ask follow-up questions, and bring the audience’s challenges into the conversation.
Bring the question your team keeps debating
Join Max and Seva to discuss the decisions you face in your own accounts, from giving a creative another chance to handing a recurring task over to an AI agent.
6:00 PM CEST / 9:00 AM PDT
interview + Q&A · English