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Live webinar
Steal the Playbook #2
In 60 minutes, build your creative pipeline for Meta and TikTok: how many creatives to test for the winners you need, how to scale a winner across ad sets, and which formats and past creatives to relaunch, all against your target CAC. From UA leads running $1.5M+ a month in Meta, TikTok and Google ads.
17:00 CET
VP of Performance Marketing at TripleTen and Plurio ambassador
UA specialist for mobile apps and subscription web funnels
User Acquisition Team Lead at Fluently
About the series
Steal the Playbook is a monthly live series hosted by Max Epifanov. In every episode, people who run growth hand you their ready playbook: the real setup, rules and numbers behind it, not theory.
Live Miro board
We'll fill a Miro board together during the webinar: your questions, examples and takeaways in one place. Everyone who registers gets the board afterward.
What we’ll cover
How many creatives to test
Work out how many creatives you need from your budget and success rate (10 winners a month at 3% means ~330 tests), set stop rules by spend and test each concept in its own ad set. Kirill's case: scaling B2C acquisition for Fluently, an AI English tutor app, across Meta, TikTok, Snapchat and Google
Scale a winner
Duplicate it across ad sets, clone its ad set or raise its budget, and keep it alive by changing the hook. Watch CAC on every copy and cut what drifts above target. Artemiy's case: scaling a subscription app on Meta and TikTok
Formats and relaunches
Pick formats and relaunches: video vs static, AI versions as the fastest way to test a concept, and past creatives ranked by CAC to bring back. Max's case: AI-made creatives at $1.5M a month in ad spend
Speakers
VP of Performance Marketing · TripleTen · Host
Runs $1.5M+ a month in paid media across Meta, Google, YouTube and TikTok.
User acquisition · mobile apps and subscription web funnels
Runs profitable paid traffic from 5+ sources, mainly Meta and TikTok. Scaled a subscription app on $150K of TikTok and Meta spend.
User Acquisition Team Lead at Fluently
User Acquisition and Growth professional with 6+ years in EdTech and consumer products, scaling B2C acquisition across Meta, TikTok, Snapchat and Google Ads. Managed $1500K+ monthly budgets.
Who this is for
UA managers
You run Meta, TikTok and web funnels day to day and launch new creatives every week.
Creative strategists
You need enough tests, stop rules and a way to scale the 3% that win.
Ready to steal the 3%?
25 November · 17:00 CET · 60 minutes · English · live Miro board. Recording and the board are sent to everyone who registers.
live + Q&A
17:00 CET