PRESSROOM
Seva's Media Kit
CEO & Founder at Plurio
What is Plurio?
Plurio is the AI agent that autonomously runs performance marketing. Budget reallocation, creative fatigue detection, anomaly alerts — all connected to the full funnel from ad click to revenue. Plurio knows clients’ business context and acts directly in Meta, Google, and TikTok ad accounts.
$5.5M
raised
$500M+
in ad spend managed annually
RECOGNIZED BY
How does it work?
A closed-loop performance marketing system
Plurio eliminates performance marketers’ manual work so that they can focus on strategy rather than decoding dashboards. Plurio does it better and faster, catching inefficiencies and scaling winners early. It operates as a closed-loop performance marketing system:
Chat
Ask any question about your campaigns in plain language, get answers in minutes.
Skills
Creative fatigue scans, budget pacing, performance reviews — run automatically on your schedule or request.
Rules
Workflows trigger direct actions on ad platforms: scale, stop, reallocate — grounded in LTV. Backed by SQL-verified analysis. Human approval required.
Data Foundation
Connects ads, CRM, and revenue systems into one unified model with built-in MMM and LTV forecasting.
What separates Plurio is the learning layer. Agents analyze thousands of historical decisions and outcomes, continuously refining the rules based on what actually works in each specific account. The results compound. The system knows more after every cycle.
Plurio is built for consumer apps, subscriptions, and services, where funnels are long, revenue recurs, and LTV is the number that matters. It has already shown results for the marketing teams of global EdTech and FinTech brands. Since its public launch in March 2026, the agent has grown 4x in just 10–12 weeks and is now managing $500M+ in ad spend annually, delivering 2x sales growth and 20%+ lower CAC for its clients.
Seva Ustinov
CO-FOUNDER & CEO OF PLURIO
Seva Ustinov is the co-founder and CEO of Plurio. His superpower is translating operational routines into agentic workflows, automated decision-making, and AI-first team design.
Seva has appeared as an expert voice across global media and podcasts, spoken at Nasdaq and a16z-led conferences, and hosted webinars with 1000+ registrations.
Together with his co-founder Kirill, Seva has been building products for 20+ years. They built and scaled a performance marketing agency to 120 people working with enterprise clients across consumer software, fintech, and healthtech. The recurring problems he noticed running this agency: fragmented data, broken attribution, and slow decision-making. Founded Elly Analytics in 2023 to solve it, grew to $1M+ ARR, then made the call to go AI-native: restructured the team, hired AI engineers, and rebuilt the product around an AI agent for self-driving ad operations.
Seva doesn’t just build AI-native marketing tools: he runs his own company on them. His entire Plurio team operates in one shared AI workspace, with synced knowledge bases and AI agents embedded in daily workflows.
Press & Media Coverage
Tier-1 Coverage:
Bylines & Thought Leadership:
Expert Commentary:
Additional Funding Coverage (25+ outlets total):
TechFundingNews, The AI Journal, The SaaS News, FinSMEs, Strictly VC, AI PressRoom, Menlo Times, N24, and others
Podcast Appearances
Published (2026):
Matt Laker Podcast: “How Seva Built a 100+ Person Marketing Agency” (in-person, Fremont CA)
Product Led Growth Leaders, Ep. 177 (Thomas Watkins)
The Thoughtful Entrepreneur, Ep. 2381 (Josh Elledge)
Exit or Die Podcast
WinsDay
Inspired Insider Podcast (Dr. Jeremy Weisz)
AI Agents Podcast (Jotform)
We Live To Build Podcast
AI & Data Driven Leadership Podcast
What It Takes: Business Owners Tell All
The Truth About Social Ads (Jason Smith)
AI Skills’2026 Virtual Conference · 5,000+ attendees
Events
What angles can Seva bring to your coverage or upcoming podcast?
Seva covers:
agentic AI in performance marketing
building AI-first organizations
the shift from interfaces to natural-language control
He’s a practical voice for founders and marketing leaders building AI-native operations, not from theory, but from running one himself.
Topics I speak on
Tap a topic to expand the talking points and headline hooks.
AI Agents for Ads
Performance Marketing Automation
Marketing Teams of the Future
AI-First Operations
Primary — what we lead with
1
AI Agents for Ad Campaign Management: From Copilot to Autonomy
2
Performance Marketing Teams of the Future
3
90% of Marketing Work Shouldn’t Exist
Secondary — available on request
4
Building an AI-First Company: 30 People, One Shared Knowledge Base
5
From Agency to AI: More Than 20 Years, One Problem
6
Scaling Subscription Apps with AI: UA, Attribution, and the Funnel
AI Agents & Performance Marketing
Q
You have clients spending $1.5M/month on ads and letting an AI agent manage budget decisions. How does that actually work?
Q
You talk about a progression from “chat” to “full autonomy.” Where are most marketing teams right now — and what’s holding them back?
Q
If 90% of marketing work can be automated, what’s the 10% that still needs a human?
Q
How do teams learn to trust an AI agent with real ad spend? What does the calibration process look like?
Q
What’s one workflow you’ve automated for clients that surprised you — either because it worked better than expected, or because it revealed something they didn’t see before?
AI-First Operations
Q
You run your entire 30-person company through a shared AI workspace. What does that actually look like day-to-day?
Q
What do most founders get wrong when they try to become “AI-first”?
Q
What’s something your team does with AI now that would have been impossible — or just absurd — two years ago?
Founder Journey
Q
You went from running a 100-person agency to building AI agents. What broke that made you want to fix it yourself?
Q
You’ve said a client negotiated your analytics product down from $3K to $1.5K — then signed $10K/month for an AI agent without hesitation. What does that tell you about where value lives now?
Q
What did more than 20 years in services teach you about building products that most software founders miss?
Seva’s Bios
Tap to expand the version you need.
Mini Bio
Seva Ustinov is the founder of Plurio, where he builds AI agents and workflows that automate ad management and growth operations. With more than 20 years in performance marketing and a team that runs entirely through Cursor and AI-native tools, Seva helps companies spending $500K+ per month on ads eliminate manual work and scale what’s working - automatically.
