Customer story
using Plurio's AI agents, unified attribution, automated campaign management and scaling rules
Top 3 all-in-one neobusiness accounts for SMEs, SMBs, and freelancers
600+ employees
Closed a €115M Series C equity round in 2025
Multi-country paid acquisition
Results
NOV 2025 — MAR 2026
Finom ran paid acquisition across multiple countries, channels, and funnel stages simultaneously. The operational complexity exceeded what existing tools and manual processes could handle.
500+ ads to monitor — across Google & Meta Ads and 10+ countries
Fragmented data — performance lived across paid platforms, web and mobile analytic platforms, and the backend
Attribution gaps and conversion lag — caused conflicting reads of the same budget decisions, making it difficult to act with confidence
Manual deep-dive analysis — each recurring review took hours and couldn't run at the cadence the client required
Plurio gave Finom a complete operating system for paid acquisition - AI agents, regular diagnostics, and automated execution across every market:
Unified all data into a single view — set up full-funnel attribution across channels and countries, and launched conversion predictions for campaigns where conversion lag made real-time decisioning unreliable
Connected AI agents to the data for systematic analysis — any performance question answered in minutes, with every insight directly convertible into a campaign management rule
Built 20+ recurring workflows — covering budget optimization, creative performance, search intent analysis, executive reporting, and top-performer surfacing
Automated campaign optimization and scaling for Google & Meta Ads — budget reallocation, CAC guardrails by country, creative fatigue stops, and proxy-cost monitoring where conversion lag applies
Client quote
We needed faster and clearer decisions. Plurio turned paid acquisition into a system: diagnostics, spending controls, and automated campaigns management. The outcome held at every level: +38%. new clients, −33% CAC, −8% spend overall, with Google and Meta each delivering better results independently.
Vladimir Belugin
CMO at Finom
Before any workflow or rule was activated, Plurio was connected to 10+ data sources — ad platforms, mobile attribution, and backend — unified into full-funnel attribution.
Decision layer
Full-funnel attribution + predictions for late conversions
Data sources
Google Ads, Meta Ads, Apple Search Ads, AppsFlyer, etc.
Entity levels
Campaign → AdSet / AdGroup → Ad → Keyword
Primary KPIs
Account Opened (New Clients) and CAC (Cost Per Account Open)
The core channel
Objective
Scale the primary acquisition channel and bring down CAC by concentrating spend on high-intent queries and ad groups with proven results.
November → March
New clients
+35%
CAC
−17%
Spend
+12%
Why it happened
High-performing queries identified and scaled
Query-level analysis with automated negative keyword recommendations continuously filters out low-intent traffic and concentrates spend where conversion demand is proven.
Underperforming ad groups paused before they drain budget
Ad groups exceeding country-specific CAC targets or generating zero Account Opens are stopped automatically.
Deep performance analysis run regularly with concrete next steps and projected impact
Automated drill-down from campaign to ad group to keyword level surfaces exactly where CAC is breaking, with calculated recommendations on what to act on first.
Budget reallocated autonomously
The agent moved spend at any entity level — campaign, ad group, or keyword — on a schedule or triggered by CAC threshold, keeping spend aligned with performance.
High experiment velocity
Objective
Run significantly more creative and audience experiments while keeping CAC within defined thresholds so that test spend converts into performance spend.
November → March
New clients
+100%
CAC
−57%
Spend
-13%
Why it happened
Winning ads scored for scaling, relaunch candidates flagged for incremental revenue
Top performers identified by New Clients volume and country-level CAC target, with past high-performers surfaced as relaunch opportunities.
Creative fatigue caught before it inflated CAC
Frequency and moving average CAC tracked per creative across all ad sets, with ads paused automatically when saturation thresholds were hit.
100+ ads analyzed and ranked into clear rebalancing decisions
Drill-down across campaigns, ad sets, and ads surfaces which
entities are within CAC target and which to cut or scale.
Budget protected in markets with delayed conversions
Cost per Sign Up tracked daily as a leading signal, combined with conversion predictions to catch budget waste before it shows up in CAC.
Spend continuously moves across dozens of simultaneous experiments
The agent reallocate spend at any entity level — campaign, ad set, or ad — on a schedule or triggered by CAC threshold breaches.
Why Finom chose Plurio
Finom didn't need another reporting layer. They needed a system that could close the performance loop from data to decision to execution — at the depth and cadence that 500+ ads across 10+ countries demand.
Performance compounds every cycle - the system learns from every decision
Agents operate with full account history, business KPIs, and markets context. After each cycle, they analyze thousands of decisions and outcomes to refine the rules based on what actually worked. The results compound.
Every recommendation grounded in full-funnel data the client trusts
Ads, CRM, and conversion data unified across all countries into one clean model, with conversion predictions for markets where results lag. Optimization targets downstream to the business truth.
Each deep analysis saves 10–15 hours - delivered in 5 minutes
20+ recurring workflows run automatically, each providing
specific next steps, projected impact on CAC and New Clients number, and full decision rationale — at a cadence no analyst team could sustain manually.
Execution is automated within guardrails the team defines and owns
Plurio surfaced the optimal action at every entity level — backed by full-funnel signals, SQL-verified reasoning, and human - defined thresholds. The team previewed the impact and let it execute automatically.
Client quote
Our team went through a real AI transformation - moving to AI-native marketing with clear KPIs, defined CAC thresholds, and decisive approvals. Plurio accelerated that journey as a core part of our marketing ecosystem: agents turn insights into automated actions with rules that continuously refine themselves based on what actually works for our business. The results are the proof and the team now operates at a completely different level.
Vladimir Belugin
CMO at Finom
New clients
+38%
CAC
−33%
Spend
−8%
