Borzo, an international delivery service, spent 16 hours a week and $4,000 a month on manual data processing across nine countries. This left little time for high-value tasks like customer retention and improving key metrics.

Want to maximize your ad spend and attract the best leads? Follow these practical steps to improve your lead generation and see better results from your digital advertising campaigns.

Explore how to boost your influencer marketing with smarter tracking and analysis. This article breaks down the essentials of attribution and provides insights for refining your influencer marketing strategy.

Cohort analysis is a powerful yet underused marketing tool. Many businesses track new vs. repeat sales, but this isn’t enough for deep insights. This article explores how to use the cohort report in Elly Analytics and why it’s more relevant than ever.