live webinar
Free ~60 min
Max Epifanov
TripleTen
Shows how his team set a goal, ran the process by hand, moved parts into production, and kept human sign-off where it still matters. His team spends $1.5M/month on ads.
Max runs the session solo with real screens and audience Q&A at the end.
2:00 PM EST (9:00 PM MSK)
Duration
The problem
Why this workshop
Most AI marketing talks stop at theory. This one follows how work gets done.
The session moves in one direction: from setting a goal to a process that runs in production. Max shows what his team targets by channel, what people did by hand before, and what they shipped step by step until it worked.
For each topic he covers three steps:
The goal
What the team targets by channel
The old manual process
How it worked before
The working setup
What runs today, live on screen
You leave with a map from "we should use agents" to "this workflow works," whether you use Plurio or not.
VP Performance Marketing · TripleTen
He runs one of the larger in-house performance teams in edtech: $1.5M/month in ad spend across channels and markets. He builds agent workflows on top of real production data.
On this call he drives the live demo with goals, rules, workflows, and the before/after for each one. Audience Q&A at the end.
Everyone who registers gets:
To watch again with your team.
One page per setup with a screenshot and a plain explanation of how each one decides.
Max’s checklist for funnel data, channel budgets, rules, and creative lifecycle decisions.
Follow Max Epifanov on LinkedIn after the session to get the full file pack.
What you’ll see live
Two blocks. Same steps each time.
The goal, the old process, what runs today, and what still needs your OK.
1
Block 1
Budget rules backed by numbers
How Max’s team moves budget without guessing:
Pull 3-day performance data and compare it to the median
Grow or cut spend when the numbers are statistically significant
See a forecast of daily spend change and expected lead volume before you approve
Learn what runs on its own today and what still needs human approval
You can take this budget framework and test it on your own accounts.
2
Block 2
Workflows already in production
What Max’s team built and runs today, shown live with the logic explained:
Workflow
What it does
Negative keywords
Finds wasted search terms and applies cleanup rules
Ad copy refresh
Pulls low quality-score ads, rewrites copy, pushes updates back to the ad account
Campaign duplication
How copying top performers took spend from $5K to $10K, and where automation handles the repetitive part
Lead quality analysis
Reads call transcripts against your target customer profile so you know if a lead segment is worth scaling
You get a short list of what TripleTen shipped in production.
Built for operators who buy traffic at scale.
Who should attend
Performance marketing leads spending $50K to $2M/month on ads
Heads of growth and user acquisition leads building in-house media buying teams
Agency operators who want to see what top in-house teams automate first
Anyone who wants the full path from goal to working process in performance marketing
Format & rules
How the session runs.
Style
Workshop. Max shows his work.
Structure
Goal → manual process → working setup → Q&A
Demos
Real workflows on real logic. Max leads.
Pitch
No product demo or book-a-demo button on stage.
Honesty
If a workflow still needs a human sign-off, Max says so.
You leave with things you can use this week, even if Plurio never comes up.
About Plurio
Plurio builds AI agents for performance marketing on top of attribution work for lead-based businesses.
We host sessions like this because operators like Max teach more than vendor slides do. Plurio does not demo on stage. Max leads with his own work.
Questions, answered
FAQ’s