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Webinar
Webfunnels Club
Agents took over the busywork of buying Meta ads. We will walk through five parts of a 2026 buying process — and what is still on you.
90 minutes
Co-founder of Plurio
Co-founder of Plurio
Not long ago, when ad budgets grew, teams just hired more people. Performance marketers tested, scaled, and relaunched creatives by hand.
We will talk about why that does not work in 2026 — and how to build a new performance system. This is for teams spending $500K+ a month on ads: several buyers, several markets, hundreds of creatives at once.
You buy on Meta at $500K+ a month — several buyers, several markets — and process cannot keep up with spend;
Ads Manager is full of creatives that already worked, but you forgot about them (you could relaunch them);
You spend about $100 per creative so Meta can learn — and you do not know where you still need that, and where you do not;
You scale by hand and want to see what you can already automate;
Half the week goes to launching, tagging, naming, and reporting — not to decisions;
Quarterly planning lives in Excel and takes a month, while goals by channel, market, and team drift out of sync;
You need a clear way of working, not one-off setups you cannot run again.
Five parts of performance marketing
We will go through five parts of how performance marketing is built today — and, for each, what you no longer have to do by hand.
How to find ideas, put creatives together, and what to hand off to agents.
Why Ads Manager data is not enough to decide: which CAC to use, how to join account data with your backend and payments, how to decide before cohorts have fully converted.
How to find the creatives worth scaling, get more out of each one, and relaunch what already worked.
Day-to-day buying
Launching, tagging, naming, reporting: what you can stop doing by hand, and what still needs a person.
04
Business goals
How to run performance marketing off revenue targets.
05
A live session with no canned answers. Seva Ustinov asks Kirill Makarov and Kirill Kasimskiy how this actually works on their projects and clients. They compare notes on the call.
Founder of Webfunnels Club
How his traffic buying is set up: what the methodology actually looks like, what helps him grow and scale, plus real examples.
Co-founder of Plurio
What works for large clients spending hundreds of thousands of dollars a month: the method, plus examples.
Co-founder of Plurio
He will host and ask the speakers questions so we can see how this works in practice.
About Plurio
Plurio builds AI agents for performance marketing, based on our attribution work for lead-driven businesses.
We run these sessions because practitioners like Kirill Makarov are more useful than vendor decks. Plurio does not run a product demo — Kirill shows his own approach and real cases.
in ad spend under management per year
ad and revenue systems