live Webinar
Thursday, June 18, 2026
When to cut a creative: Target CPA on the full funnel
TripleTen analyzes campaigns 85% faster with Plurio. See the full-funnel Target CPA method live — then watch Plurio turn the decision into a rule that runs every morning.
The problem
You scale a creative, then watch CAC creep up while platform ROAS still looks fine. By the time the dashboards agree something’s wrong, you’ve burned a week of budget.
The hard part isn’t spotting winners — it’s knowing the exact moment a creative stops paying back on real, full-funnel economics. This session gives you that line, and a system to enforce it every day.
Together, they’ll map the full spectrum:
What you’ll learn
The four-part method, end to end
01
PART 1
Why platform ROAS lies
See the gap between platform ROAS and real, full-funnel CPA — and why it sends you scaling the wrong creatives.
02
PART 2
The cut-or-scale line
Know the exact point a creative stops paying back, versus one that’s just noisy — with TripleTen’s real account as the example.
03
PART 3
Set Target CPA from unit economics
Derive the number from LTV, payback window and margin — not a round figure someone picked in a planning doc.
04
PART 4
Turn the call into a rule
Watch Plurio convert the decision into a rule that re-checks every creative each morning and acts within your guardrails.
Questions, answered
FAQ’s