Free webinar
~90 minutes
Kirill Makarov
Agents took over the Meta Ads buying routine. Advertising Purchase Methodology 2026: we’ll break down the five main blocks and discuss what’s left for the individual.
CET
~90 minutes
Founder at Webfunnel Club
Founder at Plurio
Founder at Plurio
The Webinar
About this event
Not long ago, when the advertising budget grew, teams simply hired more people, and performance marketers manually tested, scaled, and re‑launched creatives.
Let’s look at why this no longer works in 2026 — and how to build a new performance marketing system. We’re talking about purchases starting at $500K per month: several buyers, several markets, hundreds of creatives running simultaneously.
Why you should attend
Who is this webinar for?
1
You’re managing a purchase in Meta of $500K per month — several buyers, several markets — and the processes aren’t keeping up with the budget.
2
You spend $100 on creative work to help Meta learn — and you don’t understand where it’s still needed and where it’s no longer necessary.
3
Half the week is spent on filling in, marking up, naming, and compiling reports, rather than on making decisions.
4
We need a clear structure for the work, not one‑off schemes that can’t be repeated later.
5
The office has accumulated creative ideas that have already been tested — but they’ve been forgotten (although they could be reintroduced).
6
You’re scaling manually and want to understand what can already be automated.
7
Quarterly planning is done in Excel and takes a month, while the goals spread across channels, markets, and people.
Format
Live broadcast without prepared answers. Seva Ustinov asks Kirill Makarov and Kirill Kasimsky about how it works in their projects and with their clients, and they will exchange experiences in the public group.
Founder at Webfunnel Club
12+ years in mobile advertising and subscription apps. Scaled Zing with web funnels from $50K/mo to $3.5M/mo budget. Currently bootstrapping an AI mental-health web funnel from scratch to $1M MRR in 6 months.
Founder at Plurio
Seva Ustinov is the founder of Plurio, where he builds AI agents and workflows that automate ad management and growth operations. With more than 20 years in performance marketing and a team that runs entirely through Cursor and AI-native tools, Seva helps companies spending $500K+ per month on ads eliminate manual work and scale what’s working - automatically.
Founder at Plurio
Building an AI agent for performance marketers (raised $4.5M) | 20+ years scaling teams, budgets & revenue | Ex-founder of a 100-person agency
О Plurio
Plurio создаёт ИИ-агентов для перформанс-маркетинга, опираясь на экспертизу в атрибуции для бизнеса, работающего с лидами.
Мы проводим такие встречи, потому что такие практики как Кирилл Макаров дают больше пользы, чем презентации вендоров. Plurio не проводит демо продукта — Кирилл показывает собственный подход и реальные кейсы.
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